Why I Love Essence Gel Eyeliner: A Manifesto

My go-to look has unexpectedly become the cat-eye. I never thought I could do it, but practice does indeed make...well, not perfect, but something more akin to an evolving technique. I used to lay it on a little thick with pencil, until I finally found my medium. Gels and I gel, you know? Anything in a pot, anything I can dip a brush into, I'm all over it. And I have tried some gels in my time. Some get patchy, some get smudgy, some slip-n-slide right off my eye. If I can get my hands on it, I'll try it. But at the end of the day (or rather my beginning. Who puts on makeup before bed? Don't answer that) I always end up reaching for Essence's Gel Eyeliner.